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We define ourselves in a single sentence:
Marketers who happen to be in the public relations business.
Meaning, we understand that publicity is a means to an end. So while we generate a tremendous amount of
publicity, it's really about:
- The message
- Defining your company or brand(s)
- Being head-on to the product(s) and your brand(s)
- Understanding your business
- Understanding what's important to you - awareness, trial, traffic, sales
It's about speaking with the same voice, delivering the same message as other marketing vehicles: advertising, promotion, direct mail, online.
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Some things we live by...
We're not famous.
Our clients are.
Relationships are more important than transactions.
You'll hire us because of our strong ideas. You'll retain us because we'll become great stewards of your business.
Keep it simple.
Make it meaningful.
Focus on what really counts:
awareness, trial, traffic, sales.
Vital Statistics
Founded in 1989
Based in New York City's NoHo district
Representing best-in-class organizations and their leading brands in
retail, beauty, fashion, lifestyle, healthcare, package goods, food, sports, publishing, and entertainment
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