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Overview
Bratskeir continues to develop new strategies and tactics to secure top coverage for The Body Shop's trend and core collections. Highlighting The Body Shop's corporate values platform - which includes leadership in the Fair Trade area and an innovative Community Trade program - and leveraging The Body Shop's history as a pioneer, we have out-performed benchmarks for high-quality, strategic product and message placements in the media.
By conceiving and executing creative events surrounding trend launches, we have generated tremendous media, both inside and outside the beauty field. In particular, Bratskeir launched The Body Shop's Wellbeing collection through a virtual desk side for editors and introduced Holiday 2008 with a focus on "Reuse, Rejoice and Recycle," based on values of the company, not just the products. We also diligently foster relationships with key influencers, especially make-up artists, to seed the collections and values, for media opportunities.
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Results
• Secure an average of 15-20 media placements per week
• Secured more than 300 press placements for Holiday, including print,
online and broadcast which generated a circulation of over 190 million
• Elevate The Body Shop visibility with the media and ultimately the consumer
• Increased overall presence as a leader in fair trade through key editorial features
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