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Our Bratskeir & Seidman division represents some of North America's hottest consumer beauty, fashion and lifestyle brands. We understand how the marketing of beauty, fashion and lifestyle brands comes with its own set of opportunities and challenges. And we know how to create programs and generate stories for our clients in ways that set us apart from other firms.
A major part of building a "hot" brand is creating a spectacle without getting lost in the hype.
As trend-spotters, we are out ahead, at the collections, in the markets, talking to buyers, talking to reporters, talking to consumers, bringing you intelligence, rather than just waiting for our orders. We translate that intelligence into action, creating features that reporters want.
As foot-soldiers, we perform the hard, time-intensive job of product placement, ensuring that our clients' products are in every gift guide, every round-up story, and on every relevant local and national broadcast outlet. We have a deep understanding of the retail environment where the consumer ultimately decides the fate of every brand.
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Allyn Seidman, president of Bratskeir & Seidman, has more than 20 years of leadership experience with beauty, fashion and lifestyle brands. Her expertise and media contacts help us fast-track initiatives that would take other agencies weeks or months to accomplish. Prior to joining
Bratskeir five years ago, Allyn was our client as Senior Vice President of Corporate Communications at Revlon, where she worked for 13 years. Earlier in her career, Allyn worked at Clairol, Ketchum Public Relations, and Stop & Shop Corporation.
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