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Brief: When Liz Claiborne Cosmetics executives weren't inspired by the work they'd seen for the launch of the new fragrance Spark Seduction they turned to Bratskeir to spark some new ways of thinking.
Nobody sparks a fire like former Sex & the City seductress Kim Cattrall. In quick time, Bratskeir negotiated to have Cattrall star in a promotional advertising and marketing campaign for Holiday 2004.
Magazine and radio advertising was supported by a national publicity blitz, including a spectacular launch event at NYC's Gansevoort Hotel that attracted the country's top beauty and entertainment press, and generated a two-page spread in US Weekly, and a featured segment on The View.
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